Hydration that outlasts the night.
Velvet color without the dry.
One pass is all it takes.
The Line
Deep hydration meets daring color — a creamy, conditioning finish that lasts as long as you do.
Coming soon
Join the family below and be first to shop the shades.
The Line
Smooth, weightless, unapologetic — a matte that never whispers.
Coming soon
Join the family below and be first to shop the shades.
Our Story
GUILTY is a woman-owned brand built on her own formula, her own designs, her own packaging — lipstick made with natural ingredients for women who speak softly and leave loudly. Manufactured to her standard. No compromises, no apologies.
Read our storyWord of Mouth
“Bought Innocent for my wedding, came back for the whole line. The packaging alone is a gift.”
Sofia R.
✓ Verified buyer“Lose Control is the only matte that doesn’t dry my lips by noon. I get asked about it everywhere.”
Mariam K.
✓ Verified buyer“One swipe of Guilty and I put my other lipsticks in a drawer. The moisture line feels like silk.”
Layla A.
✓ Verified buyer
